The Pre-Launch ASO Checklist: Get Your Product Page Ready for Day One

The product page you launch with sets your baseline conversion from the very first impression. Scrambling to fix it during a launch is a recipe for rejected assets and lost momentum. Work through this checklist before you submit.

Metadata

• App name includes your single most important keyword.
• Subtitle states the core benefit in one line.
• Keyword field is filled completely: no spaces after commas, no duplicates, no wasted plurals.
• Description is written for humans, with the value prop in the first two lines (above the fold).
• Category and any secondary category chosen deliberately.

Visual assets

1. 1Icon is simple, distinct, and legible at the smallest size it appears.
2. 2Screenshots are captioned with benefits and ordered strongest-first.
3. 3Screenshots are exported at the exact required resolution for each device size.
4. 4Preview video is 15–30 seconds, full-bleed, at the exact required resolution.
5. 5Preview removes the iOS recording dot and any personal or placeholder data.
6. 6Poster frame is chosen and on-brand.

Trust and proof

• A review prompt is wired to a moment of success in the app (never on launch).
• Support URL and privacy policy are live and reachable.
• Privacy nutrition labels are accurate: inaccuracies cause rejections and erode trust.

Set up to learn

Before traffic arrives, decide what you will measure and what you will test first. Have a Product Page Optimization test queued for week one so you start improving from real data immediately instead of waiting months to begin.

A launch is not the finish line for your product page: it is the start line. Ship it clean, then iterate.

– Sabrina Fraser

Get the assets right once and launch day becomes calm. prevy handles the preview side end to end (clean export at Apple's exact dimensions) so the highest-risk item on this list is the one you can stop worrying about.