How to Make an App Store Preview Video That Actually Converts
A 15-second App Store preview can lift your conversion rate more than any keyword. Here is a frame-by-frame playbook for previews that turn browsers into downloads.
App Store Preview Video Specs & Dimensions: The 2026 Guide
Exact resolutions, aspect ratios, length, and format for App Store preview videos in 2026, including the 6.9-inch and 6.5-inch requirements that trip up most submissions.
App Store Screenshots vs. Preview Videos: What Drives Downloads
Screenshots or a preview video: which actually moves your App Store conversion rate? A practical breakdown of where each one wins, and how to use both together.
How to Record a Clean iPhone Screen Recording for the App Store
The capture stage decides how good your preview can be. A step-by-step guide to recording a clean, high-resolution iPhone screen recording ready for App Store editing.
7 App Store Preview Video Mistakes That Kill Your Conversion Rate
The recurring mistakes that quietly tank App Store preview performance (slow openings, baked-in device frames, the recording dot) and exactly how to fix each one.
App Store Optimization (ASO): A Complete Guide for Indie Developers
A practical, no-budget ASO guide for indie developers: keywords, icon, screenshots, preview video, ratings, and the metrics that tell you what is working.
How Long Should Your App Store Preview Video Be?
15, 20, or 30 seconds? A data-informed look at the ideal App Store preview length, and why the first frames matter far more than the total runtime.
How to Upload a Preview Video to App Store Connect (Step by Step)
A clear, screenshot-free walkthrough of uploading an App Store preview video in App Store Connect, including poster frames, localization slots, and the errors to avoid.
The Anatomy of a High-Converting App Store Screenshot
What separates a screenshot that sells from one that gets swiped past? A breakdown of captions, framing, order, and the design choices that move App Store conversion.
Device Frames in App Store Assets: When to Use Them (and When Not To)
Device frames can make App Store screenshots feel premium, or get your preview rejected. A clear guide to where frames help, where they hurt, and the rules Apple enforces.
How to Add Text Overlays and Captions to App Preview Videos
Previews autoplay muted, so on-screen text does the talking. A guide to writing, timing, and styling text overlays that guide the viewer without cluttering your app.
Localizing Your App Store Listing: Previews and Screenshots for Global Markets
Localization is one of the highest-ROI ASO moves most developers skip. How to adapt your App Store previews, screenshots, and metadata for international markets.
Google Play vs. App Store: Preview Video & Screenshot Differences
Shipping on both stores? The preview video, screenshot, and feature-graphic rules differ in ways that trip up cross-platform developers. Here is what changes between them.
A/B Testing Your App Store Page with Product Page Optimization
Apple's Product Page Optimization lets you A/B test icons, screenshots, and previews against live traffic. A practical guide to running tests that actually improve conversion.
The Pre-Launch ASO Checklist: Get Your Product Page Ready for Day One
Launch day is the worst time to discover your App Store assets are off-spec. A complete pre-launch ASO checklist covering metadata, visuals, preview video, and review.
From Raw Screen Recording to App Store Video: The Complete Workflow
A start-to-finish workflow for turning a raw iPhone screen recording into a polished, App-Store-ready preview video: capture, trim, frame, annotate, and export.